As part of Arts Audiences’ partnership with Google each year a small number of organisations receive one-to-one mentoring from Google specialists to assist them with their online marketing. One of the important parts of this scheme is that we publish a report from the organisation on what they learnt, and what results they achieved.
Glor’s report is below and the results that they found from implementing good practice in some key areas are amazing. Read on to see how you could do the same. The second report is from a scheme which was mentored looking at online marketing strategies for two production companies (Rough Magic and The Company) and a venue (Project Arts Centre ). What should be the aim of the online strategy – to drive traffic to the venue website? Click on the link below to see what they learnt