Today we publish a “How To” Guide to assessing and maximising the potential of your arts organisation in the area of Cultural Tourism. This guide has been prepared by Annette Nugent, marketing consultant, who has worked extensively in this area, and mentored the participants in our Build Your Audience scheme. The guide is here.. Cultural… Read more »
Posts Tagged: guide
In its second year of operation, the Build Your Audience scheme focussed on cultural tourism. Two organisations, the Model in Sligo and the Linenhall in Castlebar, were guided in a cultural tourism initiative and marketing plan by consultant Annette Nugent in summer 2011. Find out here what they did, what worked and what didn’t and… Read more »
The first report from Arts Audience’s Build Your Audience scheme is complete and available for download. Entitled A Guide to Marketing Your Production on Tour, this highly informative, in-depth document has been produced by Coisceim Dance Theatre with Heather Maitland, and will be of interest to anyone involved in marketing and especially those thinking of… Read more »
