2011 Target Group Index Report – looking for input

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This is aimed primarily at marketing people. The 2011 TGI report is in preparation for publication sometime around the end of October.

Here is the link to last year’s report  http://artsaudiences.com/wp-content/uploads/2010/11/Arts-Attendance-in-Ireland-final-November-2010.pdfand Take a look at the very last two pages – 46 and 47. Is there anything in particular you and your marketing colleagues might be interested in knowing? You will see there that last year some items were covered outside the main report– like iphone usage amongst arts attenders, direct mail and Lyric FM, which was included in the survey for the first time. Might there be something you are curious to know that is not covered in the main report, and is a one-off? Bear in mind that it can also be divided regionally.

Anything about infrequent attenders?

Outdoor media?

Leave a comment in the box below if there is anything you would like to see and we will do our best to include it.

5-10-2011

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  1.  Weekly update: 10 October 2011 « arts management ireland

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