Duke Special: waiting for your call

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Thanks to Business to Arts for their recent tweet on the Pledge Music site. Readers of artsaudiences.ie may recall that last year we posted an article on Artistshare, a US based web organisation which enables those interested in the arts to directly provide project-specific funding to artists of their choice.

As with Artistshare, Pledge Music enables the individual to contribute at a variety of levels – in the example of Duke Special, £11 will buy you a signed EP, £55 would get a phonecall with the artist, and for £300 you could have dinner with the man himself.

Where the UK based Pledge Music surpasses Artistshare, is in the sense of community it builds around this new media patronage. The site has a high degree of social media functionality, and it incorporates donations to charities at the core of its activity.

Of course a site such as this can only succeed with a heavy inward traffic, and so the websites of featured artists must have links from their site into Pledge Music. Duke Special’s homepage has a prominent link to the Pledge Music site, as well as details of his upcoming Pledge concerts. It all seems to be working for him, he has received pledges 30% in excess of his initial requirement.