Research & Insight

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Click here to access the report: Benchmarking Cinema MPV overview 2014

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The Irish Chamber Orchestra and Firkin Crane share their experience and tips about what they learnt from Google. Reports from each organisation are here Irish Chamber Orchestra Google report Firkin Crane Report on Google Mentoring Scheme We will shortly be publishing the reports from The National Gallery of Ireland, and Civic Theatre, the other organisations… Read more »

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If you’ve attended Arts Audience’s Touring Marketing Training, you will know that we have always recommended use of the UK arts marketing association touring marketing map.  In reponse to your feedback, we’ve commissioned: The Touring Marketing Map A step-by-step tool for marketing a Tour in Ireland.   This customised, local, print and online interactive tool… Read more »

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Here and Now is an exploration of gallery visitors in Ireland, commissioned by Arts Audiences, specifically developed to gain insight into how audiences are engaging with the visual arts. A seminar was held on the 7th of November in Dublin at the National Gallery for all involved in the visual arts community to present these findings and to investigate how such schemes… Read more »

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On May 30th at the Lighthouse Cinema in Smithfield, Dublin Knowing your Cultural Cinema Audience – An Arts Council and Arts Audiences Information Event in association with access CINEMA took place. A number of great discussions took place including approaches to programming and marketing cultural cinema. Panels included participants from the IFI, City Screen Picturehouses… Read more »

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Have a look at this – some very interesting ideas about technology and tourism. http://www.siliconrepublic.com/new-media/item/23077-connected-tourism/

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Want to maximise your visitor audience? Arts Audiences is delighted to invite applications for the new Build Your Audience scheme, which this year will concentrate on helping arts organisations with their cultural tourism efforts. This project is part of Arts Audiences ongoing work with partner Failte Ireland which included a cultural tourism briefing day in… Read more »

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Arts and Business in the UK has published a fascinating report which looks at the online audience for the arts. The report makes very interesting reading in terms of online marketing, and also deals with the appetite for online art experiences. A link to the report itself here; http://artsandbusiness.org.uk/News/2010/november/the-internet-and-the-arts.aspx